What s your experience with chatroulette websites?
I found them rather unsavory at first. I was very skeptical. It was a relatively young start-up, made entirely on my own time, with my own two hands, in a little apartment in Bucharest. I spent a couple of days there, and saw for myself for the first time, that these websites really were just a front for anonymous online games. They turned out to be a bunch of scripts that made you play games with friends or to earn money, without really teaching you how to play games. And when you're playing games, of course, that last bit doesn't really matter, because all that matters is that you got to click to play the games. But it raised two important questions for me. The first question was, what is the intention behind all these random websites? The second question was, what is the intention behind these websites in particular, which are very similar to Facebook chat? And the answer to that question tells us nothing about what these websites are used for, only that they are games. And that raises an important point about interactive websites and the role of intentionality in decision-making. Games are supposed to be fun, interactive, mingling activities. The idea that anything goes on interactive websites should not be confused with interactive entertainment, which is a buzzword invented to describe the interaction of websites with the audiences that they is intended for. The intentionality of websites and the role of intentionality Interactive entertainment and the intentionality of interactive websites will be discussed separately in this research letter. But first it is important to stress that the intentionality of interactive websites and the behaviour of their users actually corresponds to a lot more than just games and fun. A website should be designed so that visitors continue to be interested, motivated and even addicted to continue using the website after they have left the game-playing interface. That is the secret of websites' enduring appeal, and it comes from the power of the words engage, users, engage and engage combined with game-play. Users game by engaging with websites and playing games as a rule-based, rules-based, game-like activity. This means that a website should be designed to make users continue to game, not just leave it. And what's more, an addicted users should be encouraged to keep playing by rewarding them according to the amount of time they spend playing. This is how games keep users coming back time and time again. If you design your website in this way, you will find that users will keep coming back time and time again to keep you updated with the latest information on the website and with useful games to help them get there. The website should be a game-keeper's dream come true. If you're not constantly adding new games to the website and making them addictive, eventually users will leave the website without using it any more and you will have forgotten about website gamification. That is the secret to gamification's success